Data Visualisation

Top 4 Reasons Why Data Visualisation Is Important

Last Updated:
July 21, 2022
Top 4 Reasons Why Data Visualisation Is Important

What is Data Visualisation?

Data visualization is the representation of data and information through visual elements such as graphs, charts, and maps.

It's essential in being able to analyze large amounts of information and enabling you to make more data-driven decisions.

Why Data Visualisation?

Data visualization provides a simple and easy way to identify and understand patterns, trends, and outliers in your data. A visual summary of your information is much easier to read than scanning through rows of data on a spreadsheet to find the important data points. The visualization of data provides invaluable insights from your data analysis, which is beneficial for every industry as we move towards a more data-driven world.

1. Appeal/Engagement

Visualizing your data makes it more appealing for those who are going to be viewing it. For example, if you show a sales manager a spreadsheet full of data you won't get the same engagement as if you were to present them a report which contained a few visuals that summarised what they needed to see. The visualization of data also helps to decrease the mental workload of those looking at the report, making it easy for them to see what's important.

2. Easier to retain information

In using visualizations to make your data more understandable, it also allows for easier retention of that information. Grabbing the attention of your audience not only results in a good experience but can also save you time.

3. Easy to identify/comprehend patterns

Visualizations of data are easier and faster to process than numeric information, essentially meaning, visualizations help us to think. Visually communicating your data allows your audience to grasp the meaning of your findings without having to search for it.

The best example of this is the Bossy Blueberry template. It was designed with 4 large, core visuals at the center that communicate most of the information to the user, while the card visuals at the top play more of a supplement/side role. Following this sort of visual hierarchy (common in web design) can greatly increase the readability of the report and help the user identify trends.

4. Tells a better story

Visualizing your data helps you tell a story, using visual components to make powerful points about the insights you've derived. A plain graph could be too boring to get noticed or could speak volumes depending on how the data and visuals work together.

Data visualization makes your life easier! It engages your audience with meaningful insights that drive better retention of the information. It also can reduce the amount of time spent looking through rows of data and can improve the overall experience for the audience.

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